IKEA Magazine Double Spread Advert

This is an IKEA double spread magazine advert I designed for our ADVERTISING module at university. The target market was is people whose homes are in need of a change, big or small and for a reason or another, they are not getting around to do them and need a friendly nudge. We were also to raise awareness about the brand new catalogue.

Our interpretation of the brief was that people whose homes are in need of a change and not getting around to do it probably read magazines about home improvement so we needed to create an ad that would we widely seen like a Billboard ad that could also be adapted to appear in the magazine read by the main target audience.

We opted for an inexpensive yet efficient advert using the material already designed for the IKEA Catalogue such as the IKEA Catalogue cover. The size of the magazine spread could be easily converted to billboard size and Vice-Versa. The 3 images above show the final design also applied in the magazine.

T5 Website Design

This is actually a University project I completed during my 1st year at university. We were given the task of designing a Logo for "T5" and to design a website giving information about all the courses taking place at T5, which T5 being the name of the creative floor of the university. I used a 960 px frame to make sure the website fits on a regular monitor screen. I decided to go for a dark background with a colourful header text and speech bubble type menu buttons. The CMYK colours of the main menu and the lime green T5 logo are well contrasted with the background. To encourage student participation/ evolvement, I also implemented a "recent Student Work' area to encourage students to upload their work. additionally, I included links to popular bookmarking sites such as Digg and popular social networking sites such as Facebook.

UBSU Logo Redesign

In this University project, we had to redesign the Logo for the University's Student Union using no more than 3 spot colours. I use two spot colours that closely match the university's official colours. The sphere with the recognisable University of Bolton swash can be interpreted as a world for students, with the figure-ground swash as an "S" for student.

AIDS Poster

For this University project, we were to design an AIDS poster. We were given the text and a square canvas of 200 mm X 200 mm. I decided to go for a bold and angled design. The red goes well with the topic (AIDS) as this is the colour usually associated with AIDS related printed materials. The text despite being at an angle is perfectly legible with no ugly rags, rivers or orphans.

University Open days PDF Flyer

In my 1st year at University, we were given the brief of designing an E-mail PDF Flyer for prospective student who showed and interest in the University's School of Arts Media and Education. The PDF flyer was to be seen on screen without having to scroll down, using a grungy style. The text also had to be legible.

This was my final piece where I established a visual hierarchy going from the to left to the bottom right. The main text was carefully tracked with a good leading and the key information ( University of Bolton, open days dates etc ) are clearly highlighted.